![]() And what do you do at the supermarket? You buy products. Getting inked has, in fact, become so conventional, that we have entered what one academic has described as “the supermarket era” of tattooing. Today, even your bank manager can have a half sleeve peeping out from beneath his tailored cuff. Those times, of course, are now passed with tattoos having long gone mainstream. It’s fair to say this would’ve been an unexpected development back in the day when tattoos were still edgy and carried a whiff of danger and counter-cultural vim. Yet the watch tattoos pictured throughout this story also fit into the strange phenomenon of corporate brand ink. Then there’s the Linder Werlin Oktopus Tattoo, which gets its name from the case engraving that resembles an ink tattoo. Watch brands have repeatedly collaborated with tattoo artists on limited–edition pieces whether it’s Swatch working with the French tattoo artist Tin-Tin, Romain Jerome hooking up with London’s Mo Coppoletta or Hublot colluding with the Swiss tattooist Maxime Plescia-Buchi. Watch tattoos could be viewed as a continuation of this long tradition. From the hourglass to the pocket watch, such images are used to convey the significance of the passing of time or commemorate a momentous life event. Depictions of the passing of time have always been in heavy demand from the tattooist’s gun. In addition, it should be noted that tattoos and timekeeping have a long history. A watch tattoo isn’t something you can trade-in on a knee-jerk whim for the latest shiny release on an integrated bracelet. They may also prove instructive if you’re a degenerate watch flipper, too. They’re ultra-thin (eat your heart out Piaget Altiplano Ultimate), they require zero servicing fees and they’re far cheaper than the actual timepiece. Searching for positives here, I suppose watch tattoos do have certain advantages over the real McCoy. Instead they want to go further and declare their commitment with a horological statement that’s more than skin-deep. Presumably, they think it’s all a bit fickle – the way you can take your watch off one day and swap it for another piece from your collection the next. You simply wear that watch on your wrist.īut this doesn’t cut it for some people. ![]() After all, if you want to visibly declare your passion for a particular brand or model, there’s a straight-forward way to do it. Paw prints, Celtic bands, bows on thighs, pretty much anything inked on the face… There’s no shortage of tattoo choices that are questionable at best and watch tattoos represent yet another baffling sub-category. What is wrong with people? Luke Benedictus I/trending 23924 Watch tattoos have become a bizarre new trend.
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